Ray J announced a $31 million deal for the launch of Raycon Global — his new electric transportation brand (11/09/17).
“The world is moving towards renewable green energy, and electric transportation is a big part of that.
With the Raycon movement, we are going to make sure we are one of the first ones there” – Ray J BusinessWire (press release)
This isn’t his first business venture focused on transportation. In 2015, he launched the Skoot-E-Bike, an “eco-friendly, low speed motorized electric bike with a small integrated electric motor.”
The stylish ride is battery operated & rechargeable. It is also bluetooth equipped, portable and has a keyless start and fully functional alarm system.
“Today, Ray J believes Raycon is the next evolution for his business ventures. With a family of innovative, high-demand electronics designed and backed by celebrities, Raycon addresses the everyday needs of the urban technophile, focusing on impactful electric transportation.
In the partnership, Cowboy Wholesale brings a world-class management team and board of advisors who have collectively sold over $1 billion in sales of consumer electronics with past executive experience in companies such as Sony, Coby Electronics, and Pepsi.
As the exclusive distributor of Raycon products, Cowboy Wholesale has agreed to market Raycon products through its global logistics and distribution channels, including the United States, Asia, and Europe.
The Raycon official product launch is scheduled for mid-November 2017. Raycon products will be available for purchase at rayconglobal.com.
Raycon Global (Raycon) is a consumer electronics brand founded in 2017. Led by a team of executives and board advisors with decades of experience, Raycon is the premier global brand for innovative, high-demand electronics designed by celebrities.
With offices based in New York, California, South America, and China, Raycon aims to share the excitement and benefits of new technology” (BusinessWire).