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San Francisco 49ers Quarterback Colin Kaepernick sparked a worldwide conversation when he decided to remain seated during the national anthem before a preseason game (Levi’s Stadium, 08/28/16).
In an exclusive interview with NFL Media after the game, he explained why he didn’t stand and said: “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color.”
The buildup of tragic events (racial inequality, police brutality etc.) prompted him to become more involved.
“I am not looking for approval” he told the source. “If they take football away [and] my endorsements from me, I know that I stood up for what is right” (NFL).
In 2016, his jersey sales jumped to No.1. He then took to social media to thank his supporters and noted that all of the proceeds would go “back into the communities.”
He has continued his mission by launching the Know Your Rights Camp, an event that empowers youth with workshops on financial literacy, dealing with police and mental health.
At the end of 2016, Kaepernick announced the Million Dollar Pledge.
On his official site he noted: “I will donate one million dollars plus all the proceeds of my jersey sales from the 2016 season to organizations working in oppressed communities, 100k a month for 10 months.”
Mothers Against Police Brutality (Dallas, TX) and Appetite for Change (Minneapolis, MN) are among the many organizations that have received $25,000 from Kaepernick to expand their programs.
For more information visit: kaepernick7.com