During a time when empowerment is needed more than ever, more people are recognizing the power of the dollar and understand that economic power is necessary if we want our communities to grow.
According to Fortune, “[t]he number of businesses owned by African-American women grew 322% since 1997, making black females the fastest growing group of entrepreneurs in the U.S.”
If we can come together and shut down highways during peaceful demonstrations and create movements that take over the internet, we can surely channel that same energy to support black-owned businesses.
NAACP reported that “African American buying power is at 1.1 Trillion; and yet only 2 cents of every dollar an African American spends in this country goes to black owned businesses.”
Exactly how much money do we spend? According to Nielsen, “African-Americans make an average of 156 shopping trips per year, compared with 146 for the total market…Overall, health and beauty supply stores have an average household penetration rate of 46 percent among African-Americans, and the average black household spends an average of $94 in this store channel each year, providing a significant opportunity to connect with black shoppers.”
Starting your own business doesn’t have to be scary! Award winning author and PR expert Karon Taylor Bass has created campaigns for celebrities, athletes, luxury brands and now, YOU! Her affordable DIY e-books are the perfect tools for any entrepreneur who wants to learn all aspects of running a business on a budget.
Social media is a useful tool for promoting your brand and it is not uncommon for entrepreneurs with limited knowledge to fall into the trap of bringing money-hungry people on-board to “help” them. You could save so much money and the integrity of your brand by just doing it yourself. Bass’ e-book trio, just under $20 covers everything from running a home-based business to writing non-disclosure agreements and business contracts.
As written on her official site having a baby at 40 changed her life forever and inspired her: “While on bed rest for two months she not only penned her first best-selling PR book, You Want Caviar But Have Money For Chitlins: A Smart PR Guide for those on a Budget, she started a ‘brand’ new mommy movement.”
She has worked with clients like Mariah Carey, Stevie Wonder, Jill Scott, ABC and Sony Entertainment and eventually decided to change paths: “The Brand New Mommy, a destination dedicated to empowering moms over 30 to renew, redefine and reinvent their personal ‘brand’”
For just under $20, you’ll learn information that will set up for long-term success, not just a quick paycheck. That’s a fantastic deal!
For more information, visit Karen Taylor Bass’ official website!